Cloud Dominance

1. Reclaim Your Asset

Information is your most important asset – knowing or disclosing just ONE extra piece of information could change your life. Yet currently most of your information is stored remotely in the “Cloud” and processed by parties that have DIFFERENT interests and aspirations to you.

You interact through their interfaces and you play by their rules, basically you have lost control – your most important asset is NO longer yours. is about taking back your most valuable asset from the "Cloud".

2. What is the Cloud ?

The word “Cloud” is just a marketing term that can mean whatever the person trying to sell something wants it to mean, as articulated by Larry Ellison below.

Here we will define Cloud Computing (the "Cloud") as all services and systems that take information from you (crowd-sourced the data) to build up their own assets, thus increasing THEIR power and value while reducing YOURS.

3. Concentration of Power

We are not just talking about massive problems with Cloud Computing raised in The Social Dilemma, Facial Recognition or Attention Wars, we are also talking about an even bigger problem - the fundamental shift in power across the world.


Internet was originally designed to provide DIRECT communication with computers owned by users. Now, the internet is mainly used for INTERCEPTED communication with computers owned by the cloud.

The current concentration of data processing and storage in the Cloud means the broadband funded by EVERYONE is now being used to benefit just a FEW.

Having a few organisations being the hubs of the world's information results in way too much power. As Lord Acton remarked "power tends to corrupt and absolute power corrupts absolutely", the Cloud just cannot be trusted.

  1. Directors of the Cloud do not have your interests in mind e.g. Facebook directors.
  2. Even if you can trust the directors of the Cloud, you cannot trust the Cloud's employees e.g. Facebook employees.
  3. Even if you can trust the Cloud employees, you cannot trust that the Cloud will not get hacked from the outside e.g. Facebook hacked.

Facebook is just ONE of many cloud services, there are problems EVERYWHERE you look from TikTok discrimination to Tinder hack, from Apple battery lawsuit to Google wifi lawsuit, from Zoom privacy problems to weather channel spying . . .

Google can decide to ban legal words from search engine and who will believe that Apple and Meta are giving user information directly to hackers ... but it happens.

Privacy problems with Amazon Alexa and Google Assistant are well known. But have you heard about this one where Alexa told a kid to short an electrical wall outlet ?

Whether you are using the Cloud for your searches or your videos, you are using THEIR algorithms (they decide what to tell you about the world, what data about you to sell to who, when to insert which advertisement into your view etc.), that is, they control your information environment and thus they also control your life.

Having someone who controls a large part of your life acting against your interests is a problem.

The situation is getting worse everyday as more "smart" devices are deployed inside of homes, these vulnerable devices (from speakers to cameras to teddy bears) are massive security risks - as they are now making connections to the Cloud "internally" from your local network, your home broadband router is no longer effective in blocking these what really in fact are "external" connections.

So beside seeing and influencing your external world view, with the help of these home devices the Cloud can now see into your local network (which were previously off-limits to scanners and web crawlers). Most of these devices will not even work without an internet connection back to the Cloud - so data from your most private space is now shipped all over the world 24x7.

4. Internet and Road Analogy

Cloud Computing is like a bus company using the roads (the internet) paid for by the citizens (either privately or through their government) to run its bus services. citizen Computing is about reclaiming the roads for ourselves and drive on them in our own cars.

Road utilisation improves (as the whole road network can now be used to carry traffic of everybody from any point to any point instead of just bus traffic) and citizen productivity improves (as they no longer need to follow the dictated bus routes nor the bus timetables).

The FREEDOM that comes with owning your information assets is similar to taking ownership of physical assets, like your own CAR and your own HOME - you can go anywhere at anytime without worrying about bus timetables, you can renovate your room however you like etc. You no longer need to dance to the tune of the owners of the Cloud.

Taxpayers funded a lot of the telecommunication (transport) infrastructure in a country, yet the traditional point to point model has now been replaced with a hub and spoke model. One of the most valuable resources of a country that was built up over decades has become an extension for the Cloud.

The better the citizens build their broadband, the more data the Cloud collects, the more it controls the citizens' lives. The broadband is used to monitor and influence them (e.g. search results, buying habits, meeting people etc.) based on the Cloud's algorithms and the Cloud's interests.

As if removing the freedom to travel anywhere and taking over the use of the roads they did not built are not bad enough, the Cloud increasingly trying to.

5. Limitations of Regulations

While initiatives like European Union's General Data Protection Regulation are great, the restriction of the Cloud in handling citizen data can reduce the value of those data if alternative processing of those data are not found.

Instead of removing the data after they have already gone into the Cloud as promoted by the right to be forgotten, what about not giving so much data to the Cloud in the first place ?

Instead of restricting what the Cloud can or cannot do to citizen data, may be the governments should also be encouraging the citizens to do more with their own data themselves?

6. Citizen Synergy Computing

Expanding the power of many (the citizens) is much more productive then restricting the power of the few (the cloud) - that is what Citizen Synergy Computing delivers:

Citizen Synergy Computing enables everyone to create their own PRIVATE CYBERSPACE irrespective of their wealth and skills.