Name Advantage
Each person can have one or more Private Cyberspaces and each Private Cyberspace can operate under one or more aliases.
Unlike Cloud Platforms which attempt to identify you and target you even across applications and sites, Private Cyberspace encourages you to have different identities for different purposes. Fine grain control allows you to tune each alias for different groups of people and different types of applications.
New Private Cyberspaces always start operation with a PRIVATE alias - there is NO identity information and NO data leaves your phone - you can even collect data OFFLINE. You can confirm that feature by continuing to collect data after you have disabled all communication functions e.g. turn on "air plane mode" of your phone. Programmers can confirm by auditing the javascript code already loaded in your browsers.
PRIVATE alias is used to collect raw data privately on your phone and sharing them at your own time and through your own means, there is no interaction with any exchange. In fact, since the Console will not "phone home" to application providers under GUEST alias, you will need to check for new software updates manually, it will not check itself. Basically you are using the Console to built your information assets "off the grid".
GUEST aliases are used for interacting anonymously with exchanges. You will start to see more information (like the name of the local government area you are currently in) and be able to.