Great presentation, pay particular attention to parts in the video on:
Mark Zuckerberg saying "privacy is no longer a social norm" yet buying houses around him to protect his own privacy.
Using the panopticon in controlling people.
. . . because mass surveillance creates a prison in the mind that is a much more subtle though much more effective means of fostering compliance with social norms or with social orthodoxy, much more effective than brute force could ever be.